Brands will discover and adopt the Fediverse and there is nothing you can do about it other than to try to impede its growth.

@felix Sure, until you have more instances to block than you have time to do so. You will also have some percentage of users who want to view and interact with those institutional instances, for whatever reason.

@jon there could be shared blocklists. and users who want to see ads can sign up on another instance.

@felix I want to see the Fediverse reach that point.

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